Debunking Branded Content Video Terminology

There are certain phrases that clients and co-workers ask me again and again for the meaning of. I thought I’d just pull up the most common ones I come across and list them here. Have I missed any? Are there any terms you have to keep explaining? Feel free to leave them in the comments section. A-Roll 1. Rushes containing the primary content, [...] Read more

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How to create a quick motion blur effect on titles in Premiere Pro

How to create a quick motion blur effect on titles in Premiere Pro

One of my biggest gripes with creating graphics in Premiere Pro and animating them, is that there’s currently no way to add motion blur. Motion blur adds a subtle but professional feel to moving graphics, that don’t jar with the person watching them. Usually I’d whip over to After Effects, dynamically link a composition and let After Effects do [...] Read more

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