The objective... produce a short film to engage the family around Mother's Day, promoting Twining's new Mother's Day products. The solution... develop a film that tells the story of how integral mums are to child through talking about what really matters to them.
My approach was develop a series of candid questions to get the children talking about things that interested them. Delivery directly to the camera, connects the audience. Short animations helps punctuate the piece with graphics for viewers that may be watching across social without sound on.
Results were staggering with well over 700k views over the Mother's Day period across social.
Shot on a Sony FS7 with EyeDirect system.