Cold Tub Pub with Mark Cavendish

Branded Content
Prudential Ride London - Amstel
Cow PR
  • Director
  • Editor

For the annual Prudential RideLondon bike festival, Amstel Beer opened up the world's first Cold Tub Pub with top cyclist Mark Cavendish as publican. The bar featured 6 ice-baths for cyclists to rest their weary legs.

Around this, I created a series of content to engage online publications and to be used by Amstel for the social media campaign which included deliverables for Facebook, Instagram, Instagram Stories and YouTube.