Generation Pale Ale

After a year of limited fundraising due to pandemic lockdowns, Brixton Brewery wanted to find a way of giving back to a local Age UK charity. The answer was to launch the beer Generation Pale Ale with the proceeds going back to charity. 

To celebrate the launch, I was commissioned to make a film showing an older generation taking over the Brixton Brewery Tap Room. With an older person on the door, on the deck and on the dance floor, shot using slow-motion with fast edits, this film communicates energy and vibrancy.

Shot on ARRI Amira.