Gradient Labs — Video Podcast Series for Fintech Start-Up
Overview
Gradient Labs is a London-based Fintech Start-Up building AI agents for customer operations in regulated financial services. Founded by former leaders from Monzo, the team combines deep domain expertise with cutting-edge AI — making clarity, trust, and credibility central to how they communicate.
This project was a three-episode video podcast series designed to capture the leadership team’s thinking, tell the Gradient Labs story, and create a bank of reusable content for their website and LinkedIn.
Who Are Gradient Labs?
Gradient Labs builds AI agents that help financial services companies handle customer operations safely and effectively. Because they operate in heavily regulated environments, their approach is grounded in real operational experience — including years spent scaling machine learning and automation inside Monzo.
That blend of Fintech domain knowledge and AI capability is a big part of what makes the company stand out.
The Brief
Gradient Labs wanted a set of video podcasts that would:
- Introduce the founders and leadership team in an authentic way
- Explain the company’s mission and product clearly
- Highlight their culture: quality, pace, and high standards
- Produce evergreen content that could be reused across channels
The Episodes Featured
- Dimmitri Mason — CEO
- Denai Antonio — Chief AI Scientist
- Neil Lathia — CTO
Why Video Podcasts Work for Fintech Start-Ups
Video podcasts are one of the most effective formats for companies like Gradient Labs because they make complex ideas feel human, credible, and easy to engage with.
They also create a full content engine from a single shoot, including:
- Full-length episodes for the website and YouTube
- Short clips for LinkedIn (founder POV moments, insights, quotes)
- Social cutdowns for consistent posting over time
- Teasers and trailers to drive viewers to the full episodes
For a Fintech Start-Up, that balance of trust-building and efficiency is hard to beat.
Production Process
The series was filmed on location at Gradient Labs’ London office to keep the environment authentic and comfortable for the speakers.
The production setup included:
- Multicam filming for dynamic edits and natural pacing
- Well-controlled lighting for a clean, modern look
- Broadcast-quality podcast audio using Shure SM7B microphones
- A camera on a slider to add subtle movement and elevate production value
The result is a premium look and feel without losing the relaxed, conversational tone that makes podcasts work.
The Result
Three polished video podcast episodes that Gradient Labs can use across their website, brand storytelling, sales conversations, recruitment, and investor communications — alongside a library of LinkedIn-ready cutdowns and clips for ongoing visibility.
