Zeekr Design Vision

Filmed around Stockholm, this video captures Zeekr’s design vision, showcasing the premium car maker’s commitment to creativity, user experience, and high-quality materials. Working with Academy PR, the project was centered around the Stockholm Furniture Fair, where Zeekr held events highlighting the parallels between their car interiors and high-end designer furniture. Stephanie, the chief designer at Zeekr, discusses the company’s design philosophy, emphasizing the three pillars of a welcoming, user-friendly, and exciting experience for users. She also elaborates on how the diverse backgrounds of Zeekr’s team—from fashion to gaming—fuel the company’s innovative approach to car design, with a strong focus on the future of autonomous vehicles.

The design process at Zeekr revolves around three key pillars: a generous spirit, human touch, and excitement. These principles ensure that the car feels welcoming, user-friendly, and tailored to individual needs. Stephanie highlights the importance of creating a space inside the vehicle that is not only functional but also embodies the luxury and design elements that can be found in other industries like fashion and furniture. As Zeekr continues to push boundaries, the company strives to deliver bold ideas that are realized through creative collaboration and a commitment to excellence.

To capture these moments, I traveled light, using a minimalistic Sony FX6 and FX3 kit paired with G-Master lenses, ensuring flexibility while filming amidst the dynamic setting of the fair. The lightweight setup, combined with an ATA Carnet for post-Brexit travel compliance, allowed me to seamlessly document the story of Zeekr’s design excellence and its intersection with the world of premium furniture. By embracing a simple yet effective approach to gear, I was able to focus on capturing the essence of Zeekr’s innovative design philosophy while navigating the vibrant atmosphere of the Stockholm Furniture Fair.