Here are some blog posts about Branded Content. The term branded content refers to anything do to with corporate, advertising and PR based video content production. With over a decades worth of experience working in this field, I'm by no means an oracle on these matters, but I can find my way around the subject.
I'll try to share my experience on the subject here and share some ways to help streamline branded content video production. Some ways of doing things in the branded content field can be very effective at increasing publicity and potentially becoming a viral sensation. Other methods help increase awareness and make content more legible and more effective to the audience.