In the last few weeks I’ve heard from various clients and contributors that say they’d like to start shooting again, but they’re not sure how to go about it safely. I wanted to chat through one such instance where we successful produced a film whilst maintaining safety precautions, in what I’m terming, the new normal. Three week ago I was [...] Read more
It's no secret that our ocean environments are under threat from single use plastics. It's been hard to miss it... However, up until now, no one's really shown what it's like to swim in that kind of debris. Teaming up with The Big Bang Fair, Cow PR and some very talented synchronised swimmers, we set out to demonstrate to what that would look [...] Read more
It's now pretty standard to subtitle video content, particularly if that video is intended for social use, whether that be Facebook, Twitter, Instagram or LinkedIn. The main benefit (as well as helping those who may have a hearing impediment) is to ensure that viewers who may be watching your film on autoplay in their social feeds, can engage with [...] Read more
1. Length is becoming irrelevant but there’s a much higher emphasis on creating engaging content that audiences want to watch. 2. 2 minute pseudo news pieces are dead. Either give the audience an engaging film to watch or cut the crap and tell the story in 30 seconds. 3. Brands will be delivering multiple short clips across social to add longevity [...] Read more
Check out the latest 2020 version of this article here! How often do you watch an online video and feel disconnected and un-interested by the video you’re watching? Actually, hardly ever. As regularly mentioned to anyone in online communications, engagement time is becoming shorter and shorter. If content isn’t engaging, there’s a high chance [...] Read more
It’s a little known fact that well designed titles/straps/lower-thirds/astons/whatever you want to call them, can increase the perceived production value of your video exponentially. Even if you’re not a whizz at After Effects, these tips should help. Before you start, ensure you have your brand’s correct, up-to-date brand guidelines to start [...] Read more
There are certain phrases that clients and co-workers ask me again and again for the meaning of. I thought I’d just pull up the most common ones I come across and list them here. Have I missed any? Are there any terms you have to keep explaining? Feel free to leave them in the comments section. A-Roll 1. Rushes containing the primary content, [...] Read more
Here are some blog posts about Branded Content. The term branded content refers to anything do to with corporate, advertising and PR based video content production. With over a decades worth of experience working in this field, I'm by no means an oracle on these matters, but I can find my way around the subject.
I'll try to share my experience on the subject here and share some ways to help streamline branded content video production. Some ways of doing things in the branded content field can be very effective at increasing publicity and potentially becoming a viral sensation. Other methods help increase awareness and make content more legible and more effective to the audience.