1. Length is becoming irrelevant but there’s a much higher emphasis on creating engaging content that audiences want to watch. 2. 2 minute pseudo news pieces are dead. Either give the audience an engaging film to watch or cut the crap and tell the story in 30 seconds. 3. Brands will be delivering multiple short clips across social to add longevity [...] Read more
Why aren't all camera operators doing this? For some time now secure offloading software has been available. Whilst it's widely used by DITs and Data Wranglers, there is a slow but gradual uptake of use by camera operators, editors and videographers. I've personally been using ShotPut Pro 5 for the last year and whilst it does double the offload [...] Read more
Check out the latest 2020 version of this article here! How often do you watch an online video and feel disconnected and un-interested by the video you’re watching? Actually, hardly ever. As regularly mentioned to anyone in online communications, engagement time is becoming shorter and shorter. If content isn’t engaging, there’s a high chance [...] Read more