It’s a little known fact that well designed titles/straps/lower-thirds/astons/whatever you want to call them, can increase the perceived production value of your video exponentially. Even if you’re not a whizz at After Effects, these tips should help. Before you start, ensure you have your brand’s correct, up-to-date brand guidelines to start [...]
Published on Mar 22, 2015
How to run a second instance of Premiere Pro
One feature that frustrates old FCP7 users when they jump over to Premiere Pro, is the ability to run two projects side by side. This little tip will show you how to open multiple Premiere Pro projects on a Mac. Whilst Premiere Pro’s inbuilt media import feature is great for importing assets including sequences and titles, sometimes it’s handy to [...]
Published on Feb 20, 2015
Debunking Branded Content Video Terminology
There are certain phrases that clients and co-workers ask me again and again for the meaning of. I thought I’d just pull up the most common ones I come across and list them here. Have I missed any? Are there any terms you have to keep explaining? Feel free to leave them in the comments section. A-Roll 1. Rushes containing the primary content, [...]
