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In Defence of Real Stories: Six Branded Content Trends for 2026

In Defence of Real Stories: Six Branded Content Trends for 2026

I’ve spent most of my career working in documentary and factual storytelling — often in branded environments, often with small teams, and increasingly in spaces where the lines between TV, digital, and social have blurred completely. Over the past few years, I’ve seen budgets tighten, formats shift, platforms rise and fall, and new technology [...]