In 2025, much of my work as a freelance filmmaker focuses on creating branded content video for global brands like Amazon, Twinings, and Heineken. The goal is always the same: to help brands tell authentic, engaging stories that connect with their audiences across an increasingly fragmented digital landscape.
With the rise of short-form video, vertical content, and platform-specific algorithms, I approach every project with a strategic mindset—crafting content that’s not just visually strong, but tailored to each platform’s strengths. What performs well on YouTube Shorts or TikTok often differs dramatically from what works on Instagram Reels or LinkedIn video. That’s why I believe a one-size-fits-all edit is no longer effective.
Instead, I design and deliver platform-native edits—whether it's a dynamic 15-second cut for Stories, a sound-optimized Reel, or a longer-form brand film designed for YouTube or paid media. I also work closely with clients to ensure we make the most of their budgets by creating modular content that can scale across channels without sacrificing quality or message.
Video today is about story-first thinking, format-specific execution, and creating content that feels native—not intrusive—to the space it lives in.
Shooting in Studio 2 at Abbey Road Studios
Filming internationally has become a core part of my work as a freelance filmmaker. Over the years, I’ve travelled extensively with camera gear in tow. From preparing ATA Carnets and travel manifests to understanding local crew dynamics and customs procedures, I bring a seasoned, hands-on approach to international production. I’m used to travelling light and moving fast, and I always make sure the gear I bring is suited to both the shoot and the terrain.
My career has taken me to a wide range of countries, including Brazil, Albania, Bosnia, the Bahamas, France, Greece, Norway, and Sweden, among many others. Each location presents its own set of challenges—climate, language, access, logistics—and I thrive in adapting quickly while keeping production values high. Whether I’m shooting branded content in a European city, capturing aerials in the Amazon, or filming human stories in post-conflict areas, I always approach the work with cultural sensitivity, professionalism, and respect for the environment I’m filming in.
These global experiences continue to shape my perspective as a filmmaker. They’ve taught me to stay flexible, think creatively under pressure, and work seamlessly across borders with clients, local teams, and agencies. I don't just show up with a camera—I arrive ready to contribute to the storytelling process from the ground up, no matter where that ground happens to be. Filming internationally isn’t just something I can do—it’s something I love to do.
As a freelance sports cameraman, I’ve had the opportunity to capture the energy, drama, and emotion of sport at every level—from grassroots to global tournaments. Over the years, I’ve worked across a wide variety of sports including football, cricket, hockey, tennis, and cycling, producing everything from fast-paced match coverage and behind-the-scenes documentaries to branded content and promotional films. My camera work has supported storytelling for international sports bodies, clubs, tournaments, and athletes, with a focus on authenticity, atmosphere, and attention to detail.
Notable clients include FIFA, The French Open (Roland-Garros), and Arsenal FC, where I've worked both independently and as part of larger production crews. Whether filming high-pressure moments pitchside, capturing intimate player interviews, or producing cinematic promo content, I bring a calm, focused approach to every shoot—balancing creative flair with the precision and timing that sports coverage demands. My deep understanding of pacing, framing, and movement helps bring the emotion of the game to life, while my experience working internationally means I can adapt quickly to different venues, schedules, and production needs.
Jon Collins is a BBC Cameraman filming for Michael McIntyre's BBC show
As an experienced freelance cinematographer, I bring a confident, adaptable approach to studio and location shoots alike. I’ve worked extensively in controlled environments, from white and green screen studios to complex multi-light setups for commercial and broadcast productions. Whether lighting for interviews, performance pieces, or set builds, I understand how to shape light to serve the story—and how to adapt quickly when conditions shift.
My credits include major broadcast projects, feature length scripted and advertising content. I’m comfortable working with a full range of lighting tools—from various lower budget LED systems, ARRI HMI and tungsten fixtures to Kino Flo systems and Dedo Octodomes—and can scale up or down depending on crew size and budget. Whether working independently, alongside a camera assistant, or in collaboration with experienced gaffers and lighting teams, I always aim to deliver cinematic results with efficiency and professionalism.
As a documentary filmmaker, I’m passionate about using film to tell real stories that resonate and drive change. My work spans broadcast documentaries, charity campaigns, and independent films, all rooted in a commitment to authenticity and visual storytelling. Recent credits include working as a UK cameraman on Amazon Prime’s Esports World Cup: Level Up and as Director of Photography on ITV’s Born to Win—two very different but equally dynamic projects that demanded sensitivity, speed, and a strong visual eye.
Alongside broadcast work, I’ve filmed for some of the UK’s leading charities, producing campaign and educational content designed to engage and inspire action. I also carve out time for independent projects like Adventures Not Dams, a film I created to raise awareness about the environmental damage caused by hydropower plants in the Balkans. Whether I’m working solo in remote locations or collaborating with larger crews, I bring the same goal to every documentary: to create cinematic, meaningful stories that matter.
